I Love Beer

Posted: February 11, 2013 in Uncategorized
Tags: , , ,
Image Credit: Matt Kadlick via compfight

Image Credit: Matt Kadlick via compfight

Although the actual drink its self was only shown one time in the whole commercial and for only a couple seconds, the company Budweiser was promoting their brand of beer by making you feel emotional, and therefore giving you an attachment to the brand. When the horse left the farm and the man who was taking care of him felt all alone, the audience experienced that with him as well.  The commercial goes on with the man sitting at his kitchen table (where the beer is actually featured) reading the news paper, and when the man reads that the horse will be in a parade, he shows up at the parade. While watching the horses strut by beautifully, the man instantly picks out the horse he raised. Knowing there is not much more he can do to interact, he then starts to leave in his truck.  All of a sudden he sees in his rear view mirror a horse.  He gets out of the truck to stop the horse and they end up embracing each other, again bringing the audience in to the commercial emotionally.  The uplifting music playing in the background as the horse races to his previous owner also bringing up the mood, and this makes people not only feel sad that the two have disconnected, but also happy because they still recognize each other. Many people say how much they like the commercial and how it affected them and made them cry. They also said that the commercial makes them want to embrace the Budweiser Company and might make them want to drink that brand of beer instead of a different company’s.  This commercial is also effective because the brand has been associated with Clydesdales, so they are still promoting their brand, even if they did not promote their product heavily. Personally I love Budweiser beer, and have loved the beer for a long time.

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Comments
  1. shanes331945 says:

    I love beer TOO!!! Overall I thought this was an awesome commercial. This commercial really shows that Budweiser is family oriented. This commercial shows that Budweiser is not all about the money. They are about having lasting relationships with their co-workers and costumers!

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