Archive for March, 2013

Oh Hashtag

Posted: March 26, 2013 in Uncategorized
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Photo Credit: _skynet via Compfight cc

Photo Credit: _skynet via Compfight cc

Companies use Twitter to promote and tell people about their sales or new items or services that they have coming out as well as receive responses about the particular event sales that they had.  Twitter is a very quick way to get the word out.  However, if something is stated incorrectly, it can take only a matter of seconds for someone to see what has been said.  It is very important that the company does not say the wrong thing or type something incorrectly so they do not get bad publicity.  I do think that organizations have been successful in using Twitter to promote their products and services.  If a place of business uses Twitter and utilizes it incorrectly (for example, responding to tweets in the wrong manner or cursing or lying), it can diminish and hinder sales, the company’s reputation, and even the customer base they have.  Errors in using hash tags have occurred with many of organizations, including Snickers, Toyota, and McDonalds, companies that have all come under this problem.

McDonalds’ hash tag problem occurred when they created the #McDstories hash tag. They did this to inspire the abundance of people who eat there to share stories about their favorite McDonalds moment.  Little did the McDonalds organization know that not only were customers going to tweet about good stories but also about bad stories as well.  The bad moments that were tweeted about ranged from fingernails in Big Macs to customers getting good poisoning.  After only a couple of hours after creating this hash tag tweeting opportunity, McDonalds saw what was happening and deleted the hash tag.

Snickers got caught paying off celebrities to tweet things that they wouldn’t normally tweet about.  In all reality, they just wanted the re-tweets.  They hired and paid a model and a reality TV star to tweet the off-the-wall things and then follow up with a tweet thanking Snickers for making her feel like herself again.

Hash tags are dangerous if not carefully thought through, and organizations need to be careful when tweeting, because it can go the complete opposite direction than what they had planned.

Photo Credit: Matt Preston via Compfight cc

Photo Credit: Matt Preston via Compfight cc

How to write a successful press release. As an aviation management student at Indiana State University I do not know much about writing a Press Release. For this blog I’m going to do some research on the Internet and learn how to write a press release. Being an airport manager this could come in handy one day If I every need to provide information to the public. Hey, you never know when a company like Southwest will need a new ad!

The first thing that I would do would be to identify who I am, starting out with clarifying the news or information that I am trying to put out. I would then answer questions in a way by giving out the information that is necessary while writing in a professional manner. I would pick a good angle so that the news that I write about is good and reliable. From my research, I learned that I need to write in an active voice to keep the life of the press release alive while keeping the energy. I also need to illustrate the solution on how your company is going to fix the problem at hand. Bragging about my product or an event that I am hosting is also expectable, but making sure I stick to the facts and limit the amount of jargon that I put into my press release because everyone will be reading it. Images, videos, links, and different colors are a good way to grab the reader’s attention and keep them excited about the news. As always something that is drilled into your head in school, when writing anything, having what I write proofread.

I researched the information on how to write a press release on a web site called PR Web; this site helped me understand the basics in how to complete this task.