Archive for April, 2013

You Learned What??

Posted: April 23, 2013 in Uncategorized
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Photo Credit: webtreats via Compfight cc

Photo Credit: webtreats via Compfight cc

I tell you what this Comm 269 class has been very interesting to say the least! I have had a lot of fun in the class joking around with everyone. At first I don’t think many people liked me, because, well I am outgoing and I say what’s on my mind and I laugh a lot… But I do think most of the people like me now, especially because Shane Sparks and I are so freaking loud and we like to have fun. One of the best parts of all of this is our professor; Mullen loves to have fun, joking around and still being able to teach us something. She might assign a lot of homework and grade kind of hard but she is still an awesome teacher. I had two of her classes this semester and I have to say one of the coolest things about her class is she sets up a Facebook page for all her classes and everyone can add it and talk about homework and ask questions. It is so handy, because if u have a question at one o’clock in the morning all you do is put it on the page and someone will probably be on Facebook. Someone will be on it to answer you, but it will most likely be Mullen answering you, you can post something on the page and it will take maybe five minutes to answer. She is always online and on her Facebook account answering questions to all of her classes I don’t know how she does it but I truly think she gets like maybe three hours of sleep a night. I did learn a few things in this class, you can use the social media to help get your name out to find jobs. You can build profiles and accounts on Facebook, Twitter, and WordPress and professional people will look at what you have created. Twitter is cool because you can get employers, professional people to follow you and they can respond to your post and you can see what they are talking about, famous people will respond to you to! The main thing I learned is to use social media to your advantage, it’s free get your name out there, its not hard and you can have fun with it. Public Relations is a very big part of live now a days and Mullen has taught us that even though most of the class didn’t like that at the beginning of the semester. The more people you know and connect with the better off you will be! I’m going to miss this class, maybe not the homework but the class for sure!

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How Do You Measure Campaigns?

Posted: April 16, 2013 in Uncategorized

Through my training and education on public relations measuring a PR campaign, this is something I know nothing about and had to do a little research to find out how to do this.  One traditional way that I found to measure your PR campaign is done using the advertising value equivalency (AVE).  This method basically weighs the value of an article against the cost of the advertising space; this value is based on a publication’s rate card.  This method is not like, and is not used as much as other methods because it does not give you the results needed to tell you if the news was accurately recorded.

PR is very difficult to measure just by the quantity of the campaign. The quality of the information is vital.  Some might even say that others not related to your company cannot measure your campaign because individual companies have different ways to measure their success.  I find this to be true, after reading many articles, blogs, and media sites.  Everyone has different opinions and therefore not everyone is going to agree on how PR should be measured.

A quote from Jeremy Porter, a journalist, said, “Most PR pros still judge their success by their ability to place material in the media rather than on the impact such coverage might have on shifting opinion, awareness, or moving markets.”

If I were a PR practitioner, I would simply measure the success of my campaign by comparing yearly, monthly, and daily results to what I am thinking about doing next.  Even though this is data that you get from previous campaigns that everyone else can compare, you still have your own opinion and since times change, things that didn’t work in the past might work now.  I would also take into consideration the audience of my campaign and base my work on what they might want to hear.  Gaining all the good recognition I could possibly get.

Photo Credit: k.landerholm via Compfight cc

Photo Credit: k.landerholm via Compfight cc

Who Wants Pizza?

Posted: April 7, 2013 in Uncategorized
Tags: , ,
Photo Credit: generalantilles via Compfight cc

Photo Credit: generalantilles via Compfight cc

 

 

 

 

 

 

 

 

I’m a poor college kid and I love pizza! Pizza is available late at night, is easy to order, cheap to buy, and can be delivered to you. What college kid doesn’t love those qualities? I know many other people besides college students eat and order pizza many times during the week, trusting that the food they are ordering is made properly with the employees not doing wrongful things to the delicious food. Unfortunately, that does not always happen. This is shown with the situation that happened to a major pizza company, Domino’s Pizza.

Domino’s found itself in a bad PR situation when two employees filmed and recorded themselves doing nasty and unsanitary things to a sandwich before it went out for a delivery. The video was uploaded to YouTube on April 12, 2009; in only three days the disturbing footage was viewed over one million times. For days Domino’s executives were behind closed doors trying to figure out how to resolve the situation but made a poor decision in waiting three days to respond to the public about the video. During this time a lot of people were talking about it on Twitter. The PR nightmare began to blow up. Before this crisis the Domino’s Pizza Company did not have a Twitter account.  On April 15, 2009, they created a Twitter account to help spread their apologies and their plans to correct the problem. The president of Domino’s, Patrick Doyle, personally responded to the video by way of YouTube.

This was a bad crisis that could have taken the company under. Although they did not respond quickly about it, I’m sure they learned their lesson. Even though it is almost exactly four years later, the company recovered from the event and is running strong, making the delicious pizza and sandwiches that they have always made.

How to Blog

Posted: April 2, 2013 in Uncategorized
Photo Credit: Scott Beale via Compfight cc

Photo Credit: Scott Beale via Compfight cc

Some tips for successful blogging.  Many people do not know exactly how to blog or how to blog right.  I have never blogged before my Public Relations class here at Indiana State University and did not know the first thing to do when trying to write a blog.  I’m going to list a few tips that I have researched to help myself be a better “blogger”.

The design of your blog page is very important, it lets the readers know that you are a serious blogger and keeps the readers interested in what you have to say.  Keep your design simple, do not put too many links on your page, avoid ugly advertisement, and keep it professional.

The content that you display is important, learning what your readers are interested in and what they react to best in your blogs.  Give your readers value and make your blogs posts clear, useful and actionable. Write as if you are speaking to a friend, do not use jargon or words that people do not understand, use simple language because you do not want to confuse the reader.

Feedback, ask you readers how you can help them, or ask them at the end of your blogs what they want you to write about next.  Add your readers to facebook or twitter to better communicate what they want and to get to know them better.

Inspire your readers, choose a main topic for your blog but have at least three to eight sub-topics for each post.

In conclusion, I learned the way that you design and build your blog page, the content that is used, the feedback that is given to the readers and inspiring the readers to come back are just a few effective ways in writing an successful blog.  To learn more tips about blogging it is only a few clicks away on the internet, all you have to do is research a small amount and you can dramatically change your blogging experience.