Photo Credit: Matthew T Rader via Compfight cc

Photo Credit: Matthew T Rader via Compfight cc

What’s a typical week like?  A typical week consists of flying 3 or 4 legs a day. Occasionally we have to deal with weather or mechanical issues. All of our flight planning is done for us, but every now and then we may have to speak with our dispatcher about adding fuel or alternate routes around weather.

Tell me about a project you worked on that you are especially proud of.  I’m not really working on any projects right now unless you want to count doing an online course to renew my CFI.

What do you do to keep current in the PR industry?  I continually read union emails in order to answer my family and friends questions about our bankruptcy and merger with US Air to keep current in the PR industry.

What do you wish you would have known before starting your career in PR?  I wish I would’ve known the crazy schedule before I got into this job!

How important is writing in your career?  I never write

What three tips would you offer someone just starting out in PR?  Three tips: always be open to new experiences. Always be respectful to coworkers (it’s a small industry and you can get a reputation quick). Most importantly have fun! If you no longer love what you’re doing its time to do something else!

After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?  I interviewed Jessica Campbell who is a professional pilot who fly’s for American Eagle.  She does not do much PR and does not have a LinkedIn or Twitter, I do not want to have a career in PR because I am not one to share my feelings with people.  Although I would consider being a Professional Pilot not because public relations is not a big part of there lives but because I’ve always been interested in the aviation world and might consider doing it as a career some day.


I Love Beer

Posted: February 11, 2013 in Uncategorized
Tags: , , ,
Image Credit: Matt Kadlick via compfight

Image Credit: Matt Kadlick via compfight

Although the actual drink its self was only shown one time in the whole commercial and for only a couple seconds, the company Budweiser was promoting their brand of beer by making you feel emotional, and therefore giving you an attachment to the brand. When the horse left the farm and the man who was taking care of him felt all alone, the audience experienced that with him as well.  The commercial goes on with the man sitting at his kitchen table (where the beer is actually featured) reading the news paper, and when the man reads that the horse will be in a parade, he shows up at the parade. While watching the horses strut by beautifully, the man instantly picks out the horse he raised. Knowing there is not much more he can do to interact, he then starts to leave in his truck.  All of a sudden he sees in his rear view mirror a horse.  He gets out of the truck to stop the horse and they end up embracing each other, again bringing the audience in to the commercial emotionally.  The uplifting music playing in the background as the horse races to his previous owner also bringing up the mood, and this makes people not only feel sad that the two have disconnected, but also happy because they still recognize each other. Many people say how much they like the commercial and how it affected them and made them cry. They also said that the commercial makes them want to embrace the Budweiser Company and might make them want to drink that brand of beer instead of a different company’s.  This commercial is also effective because the brand has been associated with Clydesdales, so they are still promoting their brand, even if they did not promote their product heavily. Personally I love Budweiser beer, and have loved the beer for a long time.